VISUAL and social IDENTITY
FOR BERLIN LOCAL AND VIETNAMESE OWNED CAFÉ CHOIX SERVING COFFEE, VIETNAMESE SOUL FOODS AND HOMEMADE PASTRY.
LOGO
OLD WORDMARK
NEW WORDMARK ON IMAGE FOR INSTAGRAM
TO COMPLIMENT THE CHIC INTERIOR OF CHOIX, A MINIMAL BUT NOT BORING WORDMARK WAS CREATED. THROUGH A MIX OF TYPEFACES, “PERFECTLY NINETIES SERIF” AND “NINETIES HEADLINER SANS SERIF” BY JEN WAGNER, THE WORDMARK RECEIVES CHARACTER.
DUE TO A MINOR NAME CHANGE OF THE BUSINESS, THE INITIAL WORDMARK LOST “CAFÉ” AND BECAME “CHOIX” ONLY IN SANS SERIF.
COLOR PALETTE
STICKERS FOR THE BANH MI SANDWICHES. THERE WERE FIVE TYPES OF STICKERS CREATED IN TOTAL.
BRANDING AND PACKAGING DESIGN
OLD CUP DESIGNS. EVOLVED INTO STAMP AND SINGLE STRIP STICKER GOING DOWNWARDS.
PHOTOGRAPHY
GRAPHIC DESIGN
CONCEPT FOR LOYALTY CARD/BUSINESS CARD.
SOCIAL IDENTITY
CLIENT
choix
YEAR
2022 – 2023
ROLE
CREATIVE DIRECTION, VISUAL IDENTITY, PACKAGING DESIGN, MENU, PHOTOGRAPHY